Red Tractor Staff

The Red Tractor Team is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Some of our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.
Jim Moseley
CEO
As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison. 
Philippa Wiltshire
Head of Operations
Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.
Richard Cattell
Head of Marketing & Commercial
Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it. 
Chris Ashford
Head of Finance
Chris provides the day to day financial management of the business. 
Rebecca Miller
Head of Communications
Rebecca started her career as an Assistant Press Officer for the English National Opera, she then worked for 12 years at the Mayor of London’s Press Office, rising to Senior Press Officer and Head of Strategy, incorporating a secondment as the Media Adviser for Culture at the London 2012 Olympics. She moved to Tesco as the Head of Operations for Group Communications, working closely with both the Agriculture and Grocery Teams and was employed as Head of Media & Sustainability at Heineken UK.
Joanna King
Senior Technical Manager - MPP, Modules & Licensing
Joanna manages the day to day running of the ‘Complete Assurance Project’ (development of modules), the Licensing technical programme & the Meat and Poultry Processing Scheme
Jonothan Draper
Trade & Commercial Manager
Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.
Debbie Smith
Scheme Member Manager
Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.
Georgina Crayford
Technical Manager - Pigs
Georgina is responsible for the day to day running of the pigs scheme, working alongside the Technical Advisory Committee.
Simon Thorpe
Technical Manager - Fresh Produce
Simon is responsible for the day to day running of the Fresh Produce scheme, working alongside the Technical Advisory Committees.
Cath Lehane
Technical Manager - Crops
Cath is responsible for the day to day running of the Crops scheme, working alongside the Technical Advisory Committees.
Jemma Holden
Technical Manager -- Beef and Lamb
Jemma is responsible for the day to day running of the Beef & Lamb scheme, working alongside the Technical Advisory Committees.
Hazel Moss
Operations Support Manager
Hazel’s role is to provide support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis. 
Sophie Elwes
Technical Manager - Poultry
Sophie is responsible for the day to day running of the Poultry schemes, working alongside the Technical Advisory Committees.
Kate Cross
Technical Manager - Compliance
Kate is responsible for working with our Certification Bodies and their assessors to ensure all Red Tractor assessments are delivered in a consistent and professional manner. Kate is also responsible for witnessing assessors and managing the Red Tractor training academy.
Kimberley Salt
Technical Data Project Manager
Kimberley’s role is to project manage all database developments as well as developments to improve industry systems such as the checker and trackers systems. She also manages the Red Tractor portal system and oversees any future developments to that system.
Viv Twiselton
Technical Manager - Traceability & Licensing
Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance. 
Matt Darragh
Technical Data Executive
Matt is responsible for analysis and interpreting data spreadsheets from the Red Tractor Database to provide reports for internal and external uses. As well as monitoring and improving data quality within the Red Tractor Database and assisting the Licensing Manager with the process of renewing licenses.
Sarah Charman
Technical Data Manager
Sarah manages the Red Tractor database and feeds coming from the certification body databases to make sure we are receiving the required data. Along with our database providers TLR, she manages any data related development such as developing the industry and member checker/tracker systems, the Xure system for Tesco, the online Red Tractor portal and Earned Recognition portal.
Laura Beck (Maternity)
Technical Manager -Beef & Lamb
Laura is responsible for the day to day running of the Beef & Lamb scheme, working alongside the Technical Advisory Committees.
Ellis McGlynn
Trade Sales & Marketing Coordinator
Ellis assists in the management of commercial and stakeholder relationships within Trade and Foodservice; by retaining, building and generating new relationships with current licensees and creating new business opportunities for Red Tractor.
Michael Freitas
IT Manager
Michael manages the company IT systems. 
Biliana Rafailova
Accounts Assistant
Billie assists the Head of Finance and is the point of contact within Red Tractor for all invoices.
Lindsey Macdonald
Brand Manager
Helen works to develop and deliver consumer understanding of Red Tractor and is responsible for overseeing all branded communications. She also supports the trade team to help our licensees optimise their Red Tractor communications.
 
Contact us Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush