Red Tractor Staff

The Red Tractor Team is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Some of our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.
Jim Moseley
As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison. 
Philippa Wiltshire
Head of Operations
Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.
Richard Cattell
Head of Marketing & Commercial
Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it. 
Chris Ashford
Head of Finance
Chris provides the day to day financial management of the business. 
Rebecca Miller
Head of Communications
Rebecca started her career as an Assistant Press Officer for the English National Opera, she then worked for 12 years at the Mayor of London’s Press Office, rising to Senior Press Officer and Head of Strategy, incorporating a secondment as the Media Adviser for Culture at the London 2012 Olympics. She moved to Tesco as the Head of Operations for Group Communications, working closely with both the Agriculture and Grocery Teams and was employed as Head of Media & Sustainability at Heineken UK.
Jonothan Draper
Trade & Commercial Manager
Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.
Debbie Smith
Scheme Member Manager
Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.
Georgina Crayford
Technical Manager - Pigs
Georgina is responsible for the day to day running of the pigs scheme, working alongside the Technical Advisory Committee.
Kate Cross
Technical Manager - Dairy
Kate is responsible for the day to day running of the dairy scheme, working alongside the Technical Advisory Committee.
Simon Thorpe
Technical Manager - Fresh Produce
Simon is responsible for the day to day running of the Fresh Produce scheme, working alongside the Technical Advisory Committees.
Cath Lehane
Technical Manager - Crops
Cath is responsible for the day to day running of the Crops scheme, working alongside the Technical Advisory Committees.
Joanna King
Technical Manager - Modules & Licensing
Joanna is responsible for the day to day running of Complete Assurance & Meat Processing
Helen Tarver
Brand Manager
Helen works to develop and deliver consumer understanding of Red Tractor and is responsible for overseeing all branded communications. She also supports the trade team to help our licensees optimise their Red Tractor communications.
Hazel Cooper
Technical Assistant/ Office Manager
Hazel’s role is to manage the Stoneleigh office, providing support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis. 
Sophie Elwes
Technical Manager - Poultry
Sophie is responsible for the day to day running of the Poultry schemes, working alongside the Technical Advisory Committees.
Helen Neilson
Technical Manager - Compliance
Viv Twiselton
Technical Manager - Traceability & Licensing
Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance. 
Sarah Charman
Technical Executive
Sarah is the first point of call for any data related queries, she runs data reports for internal and external purposes as well as dealing with checker and tracker queries for our website users.
Ellis McGlynn
Trade Sales & Marketing Coordinator
Ellis assists in the management of commercial and stakeholder relationships within Trade and Foodservice; by retaining, building and generating new relationships with current licensees and creating new business opportunities for Red Tractor.
Michael Freitas
IT Manager
Michael manages the company IT systems. 
Biliana Rafailova
Accounts Assistant
Billie assists the Head of Finance and is the point of contact within Red Tractor for all invoices.
Contact us Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush