Red Tractor Staff

The Red Tractor Team of 20 is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by 7 team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.
Jim Moseley
As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison. 
Sue Lockhart
Head of Assurance
Sue Lockhart, Sainsbury’s former Head of Agriculture, joined Red Tractor Assurance as Head of Assurance in October 2017. She enjoyed various roles in food technology, regional sourcing, innovation and sustainability before being appointed Sainsbury’s Head of Agriculture in 2013.
Richard Cattell
Head of Marketing
Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it. 
Philippa Wiltshire
Head of External Relations
Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.
Chris Ashford
Head of Finance
Chris provides the day to day financial management of the business. 
Debbie Smith
Scheme Member Manager
Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.
Georgina Crayford
Technical Manager - Agriculture
Georgina is responsible for the day to day running of the poultry and pigs scheme, working alongside the Technical Advisory Committee.
Jonothan Draper
Trade & Commercial Manager
Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.
Jessica Sloss
Senior Technical Manager - Agriculture
Jessica is responsible for the day to day running of the dairy, beef and lamb, poultry, pigs, fresh produce and Crops schemes, working alongside the Technical Advisory Committees.
Hazel Cooper
Technical Assistant/ Office Manager
Hazel’s role is to manage the Stoneleigh office, providing support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis. 
Viv Twiselton
Technical Manager - Traceability & Licensing
Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance. 
Victoria Smith
Technical Manager - Fresh Produce and Combinable Crops
Victoria is responsible for the day to day running of the crops and fresh produce schemes, working alongside the Technical Advisory Committees.
Joanna King
Technical Manager - Agriculture
Joanna is responsible for the day to day running of Complete Assurance
Priya York
Trade & Marketing Executive
Priya assists the Trade & Commercial Manager with licensee management
Sarah Lock
Technical Executive
Sarah is the first point of call for any data related queries, she runs data reports for internal and external purposes as well as dealing with checker and tracker queries for our website users.
Astrid Velandia
Technical Assistant
Astrid’s role is to provide administrative support at the London office to the CEO, the Technical Team, Sector Boards and Technical Advisory Committees.
Merlin Williams
Group IT/ Office Manager
Merlin manages our London office and the companies IT systems. 
Contact us Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush