Red Tractor Staff

The Red Tractor Team is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Some of our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.

Jim Moseley

CEO

As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison.

Philippa Wiltshire

Head of Operations

Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.

Richard Cattell

Head of Marketing & Commercial

Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it.

Chris Ashford

Head of Finance

Chris provides the day to day financial management of the business.

Rebecca Miller

Head of Communications

Rebecca started her career as an Assistant Press Officer for the English National Opera, she then worked for 12 years at the Mayor of London’s Press Office, rising to Senior Press Officer and Head of Strategy, incorporating a secondment as the Media Adviser for Culture at the London 2012 Olympics. She moved to Tesco as the Head of Operations for Group Communications, working closely with both the Agriculture and Grocery Teams and was employed as Head of Media & Sustainability at Heineken UK.

Jonothan Draper

Trade & Commercial Manager

Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.

Debbie Smith

Scheme Member Manager

Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.

Georgina Crayford

Technical Manager - Pigs

Georgina is responsible for the day to day running of the poultry and pigs scheme, working alongside the Technical Advisory Committee.

Kate Cross

Technical Manager - Beef & Lamb and Dairy

Kate is responsible for the day to day running of the beef & lamb and dairy schemes, working alongside the Technical Advisory Committee.

Joanna King

Technical Manager - Modules & Licensing

Joanna is responsible for the day to day running of Complete Assurance & Meat Processing

Helen Tarver

Brand Manager

Helen works to develop and deliver consumer understanding of Red Tractor and is responsible for overseeing all branded communications. She also supports the trade team to help our licensees optimise their Red Tractor communications.

Hazel Cooper

Technical Assistant/ Office Manager

Hazel’s role is to manage the Stoneleigh office, providing support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis.

Viv Twiselton

Technical Manager - Traceability & Licensing

Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance.

Astrid Velandia

Technical Assistant

Astrid’s role is to provide administrative support at the London office to the CEO, Compliance Manager & Technical Team. Astrid monitors assessor training and witnessing program

Michael Freitas

IT Manager

Michael manages the company IT systems.

Biliana Rafailova

Accounts Assistant

Billie assists the Head of Finance and is the point of contact within Red Tractor for all invoices.

Ellis McGlynn

Trade Sales & Marketing Coordinator

Sarah Charman

Technical Executive

Sarah is the first point of call for any data related queries, she runs data reports for internal and external purposes as well as dealing with checker and tracker queries for our website users.

Useful Links

Red Tractor Consumer Site How to Join Red Tractor Red Tractor Licensees

Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush

0203 617 3670

[email protected]