Red Tractor Staff

The Red Tractor Team of 20 is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by 7 team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.

Jim Moseley

CEO

As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison.

Sue Lockhart

Head of Assurance

Sue Lockhart, Sainsbury’s former Head of Agriculture, joined Red Tractor Assurance as Head of Assurance in October 2017. She enjoyed various roles in food technology, regional sourcing, innovation and sustainability before being appointed Sainsbury’s Head of Agriculture in 2013.

Richard Cattell

Head of Marketing

Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it.

Philippa Wiltshire

Head of External Relations

Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.

Chris Ashford

Head of Finance

Chris provides the day to day financial management of the business.

Debbie Smith

Scheme Member Manager

Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.

Georgina Crayford

Technical Manager - Agriculture

Georgina is responsible for the day to day running of the poultry and pigs scheme, working alongside the Technical Advisory Committee.

Jonothan Draper

Trade & Commercial Manager

Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.

Jess Sloss

Senior Technical Manager - Agriculture

Hazel Cooper

Technical Assistant/ Office Manager

Hazel’s role is to manage the Stoneleigh office, providing support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis.

Viv Twiselton

Technical Manager - Traceability & Licensing

Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance.

Joanna King

Technical Manager - Agriculture

Joanna is responsible for the day to day running of Complete Assurance & Meat Processing

Victoria Smith

Technical Manager - Fresh Produce and Combinable Crops

Victoria is responsible for the day to day running of the crops and fresh produce schemes, working alongside the Technical Advisory Committees.

Priya York

Account Executive

Priya assists the Trade & Commercial Manager with licensee management

Astrid Velandia

Technical Assistant

Astrid’s role is to provide administrative support at the London office to the CEO, the Technical Team, Sector Boards and Technical Advisory Committees.

Sarah Lock

Technical Executive

Sarah is the first point of call for any data related queries, she runs data reports for internal and external purposes as well as dealing with checker and tracker queries for our website users.

Merlin Williams

Group IT/ Office Manager

Merlin manages our London office and the companies IT systems.

Useful Links

Red Tractor Consumer Site How to Join Red Tractor Red Tractor Licensees

Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush

0203 617 3670

[email protected]