Red Tractor Staff

The Red Tractor Team is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Some of our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.

Jim Moseley

CEO

As CEO, Jim oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison.

Philippa Wiltshire

Head of Operations

Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities as well as managing the six sector boards. She also oversees the delivery of RTA IT strategy to ensure RTA data and electronic services meet the requirements of RTA, members and the wider industry.

Richard Cattell

Head of Marketing & Commercial

Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it.

Chris Ashford

Head of Finance

Chris provides the day to day financial management of the business.

Rebecca Miller

Head of Communications

Rebecca started her career as an Assistant Press Officer for the English National Opera, she then worked for 12 years at the Mayor of London’s Press Office, rising to Senior Press Officer and Head of Strategy, incorporating a secondment as the Media Adviser for Culture at the London 2012 Olympics. She moved to Tesco as the Head of Operations for Group Communications, working closely with both the Agriculture and Grocery Teams and was employed as Head of Media & Sustainability at Heineken UK.

Joanna King

Senior Technical Manager - MPP, Modules & Licensing

Joanna manages the day to day running of the ‘Complete Assurance Project’ (development of modules), the Licensing technical programme & the Meat and Poultry Processing Scheme

Jonothan Draper

Trade & Commercial Manager

Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.

Debbie Smith

Scheme Member Manager

Debbie ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.

Georgina Crayford

Technical Manager - Pigs

Georgina is responsible for the day to day running of the pigs scheme, working alongside the Technical Advisory Committee.

Simon Thorpe

Technical Manager - Fresh Produce

Simon is responsible for the day to day running of the Fresh Produce scheme, working alongside the Technical Advisory Committees.

Cath Lehane

Technical Manager - Crops

Cath is responsible for the day to day running of the Crops scheme, working alongside the Technical Advisory Committees.

Jemma Holden

Technical Manager -- Beef and Lamb

Jemma is responsible for the day to day running of the Beef & Lamb scheme, working alongside the Technical Advisory Committees.

Hazel Moss

Operations Support Manager

Hazel’s role is to provide support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis.

Sophie Elwes

Technical Manager - Poultry

Sophie is responsible for the day to day running of the Poultry schemes, working alongside the Technical Advisory Committees.

Kate Cross

Technical Manager - Compliance

Kate is responsible for working with our Certification Bodies and their assessors to ensure all Red Tractor assessments are delivered in a consistent and professional manner. Kate is also responsible for witnessing assessors and managing the Red Tractor training academy.

Kimberley Salt

Technical Data Project Manager

Kimberley’s role is to project manage all database developments as well as developments to improve industry systems such as the checker and trackers systems. She also manages the Red Tractor portal system and oversees any future developments to that system.

Viv Twiselton

Technical Manager - Traceability & Licensing

Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance.

Matt Darragh

Technical Data Executive

Matt is responsible for analysis and interpreting data spreadsheets from the Red Tractor Database to provide reports for internal and external uses. As well as monitoring and improving data quality within the Red Tractor Database and assisting the Licensing Manager with the process of renewing licenses.

Sarah Charman

Technical Data Manager

Sarah manages the Red Tractor database and feeds coming from the certification body databases to make sure we are receiving the required data. Along with our database providers TLR, she manages any data related development such as developing the industry and member checker/tracker systems, the Xure system for Tesco, the online Red Tractor portal and Earned Recognition portal.

Laura Beck (Maternity)

Technical Manager -Beef & Lamb

Laura is responsible for the day to day running of the Beef & Lamb scheme, working alongside the Technical Advisory Committees.

Ellis McGlynn

Trade Sales & Marketing Coordinator

Ellis assists in the management of commercial and stakeholder relationships within Trade and Foodservice; by retaining, building and generating new relationships with current licensees and creating new business opportunities for Red Tractor.

Michael Freitas

IT Manager

Michael manages the company IT systems.

Biliana Rafailova

Accounts Assistant

Billie assists the Head of Finance and is the point of contact within Red Tractor for all invoices.

Lindsey Macdonald

Brand Manager

Helen works to develop and deliver consumer understanding of Red Tractor and is responsible for overseeing all branded communications. She also supports the trade team to help our licensees optimise their Red Tractor communications.

Useful Links

Red Tractor Consumer Site How to Join Red Tractor Red Tractor Licensees

Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush

0203 617 3670

[email protected]