20 Years of Red Tractor – our story 

 

Red Tractor is a not-for-profit company created by farmers and industry leaders in 2000. Together, they wanted to raise awareness of and increase consumer confidence in British farming produce.  At the time, the sector was in crisis following the BSE, Salmonella and Foot and Mouth outbreaks. An NFU survey also found that 7 out of 10 people had no idea what foods their local farmers produced 

Over 20 years later, the Red Tractor logo on food and drink is recognised by consumers nationwide. It tells them these products are traceable, safe and farmed with care. British has become a byword for quality food, but that doesn’t mean our work is over. 

Today, we continue to champion the British food business, linking farming, food production, processing and packing. Our industry now faces several challenges. These include Brexit, future trade deals and how this will affect import standards, the Agricultural Transition Plan and Covid-19. That means we must redouble our efforts and maintain the very highest standards. Our producers and consumers expect – and deserve – nothing less than the best. 

As a non-for-profit company we have six company guarantors: NFU, Dairy UK, Ulster Farmers’ Union, AHDB, BRC and NFU Scotland. The Food and Drink Federation (FDF) also act as an observer.


The Red Tractor Team

 

Our team is passionate about the industry and bring a wealth of knowledge and experience across the food chain. Some members have been involved in farm assurance since its start in the 1990s. 

Management Team

Jim Moseley – CEO 

As CEO, Jim oversees Assured Food Standards and manages the team. He has a keen interest in working with regulatory and enforcement bodies.  

Philippa Wiltshire – Head of Operations 

Philippa handles industry, regulatory and stakeholder liaison around technical assurance and manages the six sector boards. She also oversees our IT strategy. This helps ensure Red Tractor Assurance data and electronic services meet the needs of RTA, members, and the wider industry. 

Richard Cattell – Head of Marketing and Commercial 

Richard manages the consumer marketing strategy to raise awareness and understanding of Red Tractor. He also oversees our commercial trade development. This aims to increase the number of licensees using the Red Tractor logo on products.  

Rebecca Miller – Head of Communications 

Rebecca is in charge of Red Tractor’s communication strategy for farmers, the industry and consumers. She ensures people understand the benefits of Red Tractor and our efforts to promote, protect and defend the work of its members. Rebecca also works closely with industry stakeholders, the press and government bodies. 

Chris Ashford – Head of Finance & IT 

Chris handles the day-to-day financial management of the Red Tractor business. 

 


 

Board of Directors 

 

Our board is made up of experts and academics from across the food industry. The board governs how Red Tractor is run and helps us develop standards that are well-informed and relevant today.    

Jim Moseley – Chief Executive

Jim started out at FMC Meat Ltd, then Europe’s largest meat group. His next move was to Wander Foods, where he launched sports drink Isostar in the UK.   

He later spent 12 years as Tulip’s Sales & Marketing Director, before becoming Managing Director of General Mills UK in 1999. There he handled brands like Häagen-Dazs, Old El Paso, Green Giant and Nature Valley.  In 2015, he joined Mizkan Euro Ltd .   

Jim has chaired the Provision Trade Federation and was a Food Drink Europe board member. He’s also been both interim Director General and President of the Food & Drink Federation.   

Christine Tacon – Chair 

Christine joined us in December 2020 from leading the Groceries Code Adjudicator (GCA), where she spent more than 7 years. She has worked across the food and retail sectors for over three decades.  

Starting out as an engineer, she then moved into marketing positions at Mars Confectionery, Vodaphone and Anchor (now Fonterra). 

For 11 years until 2012, Tacon led the Co-operative Group’s farming business. She turned around the £60m turnover business from a £6m loss in 2000 to a £6m profit by 2010. 

Christine will remain chair of the BBC Rural Affairs Committee and fresh produce management training scheme MDS.  

Andrew Blenkiron – Vice Chair

Andrew joined our board in March 2014. He was previously a member and technical advisor committee chair of the Red Tractor Beef and Lamb Sector board. 

Andrew’s first experience of work was on his grandparents’ farm in the Yorkshire Dales. Cleaning up behind the milking cows helped inspire his love of farming.  

Today, he is Estate Director of Euston Estate, which covers an impressive 11,000-acres in Suffolk. It is home to a large and varied in-hand farming operation that extends to some 6,500 acres.   

Stuart Roberts – Industry Director   

Stuart farms 400 hectares in Hertfordshire and Kent together with his wife Emma and father Howard at Hammonds End Farm. The farm’s 300 hectares of combinable crops supply grain to over 50 artisan mills and bakers UK-wide. 

The remaining land is pasture and woodland. The farm has a commercial Simmental / Hereford herd and a small but growing pedigree herd of Hereford cattle. There is also a small flock of laying hens. 

Stuart is NFU Deputy President and has served on the Red Tractor and Agriculture and Horticulture Development boards. He’s also worked for Defra and the Food Standards Agency.   

Nicholas Saphir – Industry Director   

Nicholas was appointed as chair of AHDB in April 2020. He has a wide background in agriculture and horticulture having built a public company, farming, processing, and trading fruit and vegetables in the UK, Europe, southern Africa, and South America. In recent decades, he’s helped the Organic Milk Producers’ Cooperative (Omsco) become the world’s second largest dedicated organic milk cooperative.  

It now exports cheese, butter and infant formula grade milk powders to the USA, EU, and Australasia. He has an excellent record of chairing industry and government bodies in the sector. These include the Central Council for Agricultural and Horticultural Cooperation and Agricultural Forum. He was founder chair of Food from Britain and president of the Fresh Produce Consortium.    

Sophie Throup – Industry Director   

Sophie represents the BRC and joined our board in June 2020. She has been with Wm Morrison plc since November 2017 and heads up Agriculture, Fisheries and Sustainable Sourcing. 

Sophie started at ASDA before taking time out on the family farm to have children. She joined Bishopton Veterinary Group in 2009. There she developed and managed RAFT Solutions Ltd with her colleagues which delivers livestock research and training. She also helped set up the government funded agri-tech centre, CIEL (Centre of Innovation Excellence in Livestock). Sophie is part of the steering committee for the IGD generated FIIA (Food Industry Initiative for Antimicrobials).    

John Pain – Independent Director   

John joined our board in January 2020. He has a degree in Agricultural Economics from Newcastle University and an MBA from the University of Leicester.  

John has worked with leading UK brands like Sainsbury’s, Nabisco, and Diageo, and joined KFC GB in 1994. He later became Marketing Director for Yum! and VP of Marketing at Taco Bell USA. 

In 2007, John returned to the UK as Marketing Director of the Compass Group UK & Ireland business. He later became MD for the Wendy’s Company APEMEA region. John is Vice Chairman of KFC Philippines and Chair of Governing Council at the Royal Agricultural University.   

Chris Goodwin – Independent Director   

Chris is a Chartered Certified Accountant and joined our board in December 2016.  He has held senior roles as a CFO and CEO in several industry sectors. Most recently, he was CFO of the Agriculture and Horticulture Development Board, and previously CEO of the NFU’s commercial subsidiary. He now works as a non-executive director and business adviser for various organisations across the public and private sectors.   

Melissa Donald – Independent Director   

Melissa qualified from Glasgow Vet School in 1987 and ran a mixed practice in North Ayrshire.  She was later a partner in a hill farming business, running 1,200 ewes and 100 suckler cows. Now she just has a few sheep to keep the dogs busy. 

Melissa is on the council of the Royal College of Veterinary Surgeons and Scottish Branch Senior Vice President of the British Veterinary Association. She joined our board in March 2017 as an independent director to stand for animal health and welfare.   

Professor Guy Poppy – Independent Director 

Professor Guy Poppy became the FSA’s Chief Scientific Adviser in 2014, he is also Professor of Food Security at Southampton University. He has research experience in food systems and food security and has advised governments globally on these issues.  

He has also published over 100 peer-reviewed papers including around risk assessment, risk analysis and risk communication. Guy is on the Research Excellence Framework (REF2021) panel assessing the quality of agriculture, food and veterinary science in the UK. In June 2020, he became Programme Director for the SPF Food systems programme. He is a graduate of Imperial College and Oxford University.

John Reed – Industry Director   

John is Agricultural Director for Avara Foods Limited, a joint venture between Faccenda Foods Limited and Cargill. In his early career he worked in Commercial Layer Management and was Regional Agricultural Manager for Eastwood/Imperial Group/Hillsdown Holdings. In 1991, John became Agricultural Director for Moorland Foods. He joined Sun Valley Foods/Cargill as Agricultural Director in 1998.  

His achievements include a Nuffield Farm Scholarship, Fellow of the Royal Agricultural Societies and Chairman of the BPC. He joined our board in 2019. John has been involved in many Industry/Government Committees.  

He co-founded the Red Tractor Assurance Poultry Board British Poultry Training and Poultry Health & Welfare Board. 

Angela Rhodes – Dairy Sector Director   

Angela studied agriculture at Seale Hayne and had a career as an agricultural journalist before working in the cattle breeding industry. For the last 16

years, she has been farming with her husband in South Warwickshire.  

There they have a 330-cow autumn calving dairy herd on a 420-acre grass farm. She is also a Nuffield Scholar.   

Guy Smith – Crops and Sugar Beet Sector Director  

Guy was appointed Chairman of the Red Tractor Combinable Crops and Sugar Beet Board Sector Chair in December 2020. He joined Red Tractor after decades of experience as an advocate and leader in the British agricultural industry, with a background in practical farm business management and conservation.   

His roles have included serving as the Deputy President of the National Farmers Union (NFU), an NFU Governance Board Member and an AHDB Board Member. 

Alistair Mackintosh – Beef and Lamb  Sector Director

Alistair has a flock of 1,500 breeding ewes and a herd of 100 beef sucklers across 650 rented acres in Ravenglass, Cumbria. He is a strong supporter of Red Tractor and believes that a robust assurance scheme will give consumers confidence to buy British.  

This is something he believes will become increasingly important for UK farming. He says farmers, stakeholders and trade associations must now work together to re-establish the core values of what the tractor stands for. Alistair believes this will ensure farmers don’t view farm assurance as a regulatory burden and instead see what it does for their businesses.  

Lucy MacLennan – Fresh Produce Sector Director  

Lucy MacLennan is a food industry consultant and has been a food technologist for over 20 years. She has helped improve the quality and safety of fresh produce for leading UK retailers like Marks and Spencer and Sainsbury’s. She has also worked extensively throughout their supply bases. Lucy is studying for a doctorate in agri-food at the University of Nottingham.  

Her research is looking at the impact of private food standards on UK fresh produce supply chains.  She has an MBA from Cranfield University and a BSc (Hons) in Nutrition and Food Science from the University of Surrey.   

Stewart Houston CBE, FRAgS – Pig  Sector Director  

Stewart has served as a non-exec member of the Food Standards Agency Board. He was also chair of the British Pig Executive and a member of the Agriculture and Horticulture Development Board.  

In addition, he has been on the Scottish Agriculture College board and was Executive Director of the National Pig Association. He is today a non-exec member of Defra’s Animal Health and Welfare Board, England which advises ministers on policy. It is currently developing an Animal Health and Welfare Pathway.  

Iain Gardner – Poultry Sector Director   

After graduating from Edinburgh, Iain worked in the pig industry for five years before joining BOCM PAULS. He rose through the ranks and was part of the management buyout and later sale of the business to ForFarmers.  

For the past 17 years, he has worked at Executive or Group Board level.  After 30 years of working closely across the agricultural industry, he left his role as Chief Operating Officer in December 2017. In 2018, he became Chair of the BOCM PAULS defined benefit pension scheme.  

 


 

Sector Boards and Technical Advisory Committees

Sector Boards 

The Red Tractor Assurance Sector Boards are responsible for overseeing the management of the Sector Schemes and their activities. They are made up of experts and representatives from the sector (see list below). Each sector also has a Technical Advisory Committee responsible for the on-going maintenance and development of Red Tractor Assurance standards.

Our sector board members are listed below:  

Beef and Lamb

Alistair Mackintosh – Chair 

David Morgan – NFU

Harriet Wilson – BRC/Food Service

Chris Dodds – Livestock Auctioneers Association

TBC – National Sheep Association

Andrew Laughton – National Beef Association

Dean Holroyd – British Meat Processors Association

Henry Blain – Multiple Retailer

Natalie Smith – Multiple Retailer

Dairy

Angela Rhodes – Chair 

Peter Dawson – Dairy UK

Michael Masters – First Purchaser Representative

Ian Harvey – NFU

Rachel Hayton – British Cattle Veterinary Association

Robert Gray – NFU Scotland

James Little – Dairy UK

Lucy Squire – Dairy UK

Steve Harris – Dairy UK

Natalie Smith – Multiple Retailer

Lee Truelove – Dairy UK

Neville Graham – Dairy UK NI

Harriet Wilson – BRC/Food Service

Paul Tompkins – NFU

Nic Parsons – AHDB

Combinable Crops and Sugar Beet

Guy Smith – Chair 

Angela Bowden – Oilseed Crushers  

Olly Harrison – Cereals Producer

James Cox – Cereals Producer

Brett Askew – Cereals Producer

Julian South – MAGB

Patrick Mitton – Pesticide Issues Consultant

Brin Hughes – BOBMA

Penny Somervell – AIC/Grain Merchants

Peter Chandley – Weetabix

Martin Grantley-Smith – AHDB

Nick Morris – Sugar Manufacturer

Ales Waugh – NABIM

Gary Rudd – AIC/Grain Merchants

Kit Papworth – NFU

Nigel Davies – TAC Chair

Fresh Produce

Lucy MacLennan – Chair 

Tim Casey – NFU

David Kennedy – Technical Consultant

Peter Illman – Retailer

Damon Johnson – BRC

Trudie Webster – NFU

Tim Papworth – NFU

Sarah Blanford – Retailer

Rob Clayton – AHDB Potatoes

Stephen Shields – Produce Marketing/Processing

James Lee – Technical Consultant

Veryan Bliss – Technical Consultant

 

Pigs

Stewart Houston – Chair 

William de Klein – Processor

Mark Haighton – Processor

Ash Gilman – Processor

Pig Producer Reps (indoor and outdoor) – x4 (including 1 x NPA Rep)

Natalie Smith – Retailer

Caroline Mason – BRC

Angela Christison – AHDB Pork

Paul Thompson – Pig Veterinary Society

Will Haresign – TAC Chair

Poultry

Iain Gardner – Chair

Clay Burrows – QBT

Charles Bourns – NFU

Geoffrey Buchanan – DAS

Philip Wilkinson OBE – BPC

David Neilson – Integrator

Tom Meeson – British Retail Consortium

Dr Martin Shirley CBE – Independent

John Kirkpatrick – Retailer

David Gibson – BPC

Jonty Hay – NFU

Judith Irons – Food Service Sector

 

Technical Advisory Committees (TACs) 

Each Red Tractor Assurance sector has its own Technical Advisory Committee. TACs use their ability and experience to make recommendations to the sector board and help develop our standards. They also work to deliver the technical strategy and shape our vision and purpose. TAC members include farmers, retailers, NFU/AHDB representatives and other industry experts. 

TACs are responsible for: 

  • Drafting and reviewing standards and guidance for farmers, assessors, and other interested parties  
  • Staying in touch with industry to ensure they’re up to date and familiar with relevant technical innovation, developments, and challenges. 

Our sector TAC members are listed below:  

Beef and Lamb

David Morgan – Chair 

Bryan Griffiths – NSA

Alastair Sneddon – Auctioneer 

Henry Blain – Multiple Retailer 

Richard Findlay – NFU

John Royle – NFU 

Will Case – Farmer 

Derek Armstrong – Livestock Haulage 

Phil Stocker – NSA 

Nick Hart – SVS 

Laura Talbot – Multiple Retailer 

Sarah Pick – AHDB

Neil Shand – NBA 

Sarah Haire – Meat Processing 

Jenny Hull – British Cattle Veterinary Association 

 

Dairy

Lucy Squire – Chair 

Angela Rhodes – Sector Board Chair 

Joseph Keating – Multiple Retailer 

Gemma Smale-Rowland – Farmer 

Lee Truelove – Dairy UK 

Stuart Martin – NFU Staff Member Representative (Scotland) 

Rachel Hayton – British Cattle Veterinary Association (BCVA) 

Emily Coughlan – RSPCA 

Phoebe Russell – NFU Staff Member Representative

Jenny Gibbons – AHDB Dairy 

Mike Gorton – Farmer 

Ian Critchley – Processor 

Kenny Hawkes – UFU 

Combinable Crops and Sugar Beet

Guy Smith – Chair 

Angela Bowden – SCOPA 

Brin Hughes – BOBMA 

Dhan Bhandari – AHDB 

Gill Barrow – AIC 

Jack Watts – NFU 

James Croskell – ACFM 

Joe Brennan – Nabim 

Kit Papworth – NFU Sugar Beet 

Nick Morris – British Sugar 

Nigel Davies – MAGB 

Olly Harrison – NFU Crops 

Penny Somervell – AIC Merchants 

Peter Gadd – NFU Crops 

Fresh Produce

David Kennedy – Chair 

Lucy MacLennan – Sector Board Chair 

Clive Baxter – Top fruit production 

Grace Choto – AHDB 

Emma Burke – Grower 

Andrew Curtis – Potato Processors Association 

Rupert Weaver – NFU 

Charlotte Curtis – Independent consultant

John Worth – Retailer 

Jan Redpath – NFU Scotland 

Patrick Mitton – Independent Pesticides Consultant  

Andy Alexander – NFU 

Gavin Gill – Retail supplier of vegetables

Tom Meeson – Retailer  

Chris Mattinson – Retailer 

Paul Goddard – Crop Protection Association 

Pigs

Prof Will Haresign – Chair 

Stewart Houston – Sector Board Chair 

Mark Harding – Building Manufacturer 

Stephen Waite – Producer/Breeding Company 

Jane Matthews – British Pig Association 

Heidi Dekker – Producer/Integrator 

Chris Leamon – Producer 

Lorraine Salmon – Feed Representative 

Annie Davis – Pig Veterinary Society 

Claire Barber – AHDB Pork 

Zoe Davis – National Pig Association 

Martin Barker – Feed Representative 

Prof Sandra Edwards – Independent Welfare Advisor 

Jonathan Green – Producer  

Phil Woodall – Marketing group 

Ursula O’Neill – Processor / Integrator 

Harriet Heap – Retailer 

Jess MacKintosh – Producer / Integrator 

Ellie Wotherspoon – Retailer 

Kyle Boyd – Producer/UFU Rep 

Chicken

Dr Martin Shirley CBE – Chair 

Steve Dart – Integrator 

James Hook – Hatchery Representative 

Mark Foster – NFU 

Sue McCabe – Free Range  

Muhammed Maliki – Integrator Representative and N Ireland 

Andrew McKenzie – Breeder Representative 

Nick Davies – Processor 

Mark Kempsell – Retailer 

Adekunle Adebiyi – Feed Representative 

Turkey

Dr Martin Shirley CBE – Chair 

Tim Burnside – Breeder Representative 

Linda Kirby – Processor 

Sam Jones – Breeder Representative 

Tracey Jones – CIWF 

Maire Burnett – BPC 

Martin Newman – Free Range 

Stuart Beaumont – Hatchery 

Evelyn Edwards – Integrator 

Chris Siddall – Integrator 

Duck

Dr Martin Shirley CBE – Chair 

Andrew Jackson – Independent 

Maire Burnett – BPC 

Steph Charlton – Integrator 

Naomi Swain – Breeder representative 

Tracey Jones – CIWF

In this section

How Red Tractor Assurance Works

The benefits of Red Tractor membership