News

Red Tractor Week 2014 - what's happening

Added 11 Jul 2014


Red Tractor Week 2014 (15th-21st September), will see farmer, musician and food writer Alex James help raise awareness on changes to how school children will learn about where their food comes from.

Food industry working together

Red Tractor, together with food industry bodies such as the Agriculture & Horticulture Development Board (AHDB), the National Farmers Union (NFU) and Linking Education And Farming (LEAF), along with education experts including the British Nutrition Foundation (BNF) and Farming and Countryside Education (FACE) have been working together to produce and promote teaching resources for primary and secondary school pupils.

School farm visits

Red Tractor has invited selected schools across the country to visit an assured farm during Red Tractor Week and see first-hand, farms in action.  We have also launched a National Schools competition to get kids thinking about where their food comes from and why it’s important to do so.

Look out for Red Tractor promotions when shopping and eating out

The week will be supported extensively by supermarkets, food brands and restaurant chains including KFC, who will run their own activities in-store and on-line over the course of the week.   

Red Tractor will also:

Publish a series of recipes, which showcase the best of Red Tractor ingredients.

Launch a UK wide social media photo competition to win a luxury UK farm stay visit, just by spotting the Red Tractor logo. #TrustTheTractor

Release new research surrounding awareness levels about where our food comes from amongst British adults.

Red Tractor Ambassador Alex James

Alex James said, “The Red Tractor logo is easy to spot and it sends a very clear message - ‘Quality, food you can trust’. Looking for the logo is the simplest way to buy into sound farming practices; certified standards throughout the food chain, covering animal welfare, safety and traceability. Labels can be very confusing; the Red Tractor is the only one I look for.”

Red Tractor is the largest food assurance scheme in the UK. We help ensure that the food you buy is traceable, safe to eat and has been produced responsibly – from farms to fork!  

Visit www.redtractor.org.uk for more information and examples of why you can Trust the Tractor. You can also follow the activity online at Red Tractor’s Facebook page and via the Twitter feed (@RedTractorFood and #RTW2014) or just simply look out for the Red Tractor logo.

Download the full press release here Red Tractor Week 2014 Press Release .pdf
Slide 0

Also in Media

 
Contact us Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush