Majority of children understand Red Tractor logo

Added 10 Jun 2014

In a study of over 13,100 school children across the UK conducted by the British Nutrition Foundation (BNF) as part of Healthy Eating Week (2-6 June 2014), 68% of 11-14 year olds and the same percentage of 14–16 year olds, understood what the Red Tractor logo represents. In addition, 62% of 8-11 year olds also recognised that the logo indicates food that has been produced safely in the UK to certain standards.

Brand executive for Red Tractor Assurance, Georgina Park, said: “The results are very encouraging. Getting children to understand where their food comes from and how it is produced is so important. Recognising the Red Tractor logo from a young age will influence their shopping habits in later years and close the gap between knowledge and action.

“Given that recognition levels are so high, it makes sense for school caterers to use the logo on menus to help children easily identify meals that have been made from ingredients which meet Red Tractor standards. It’s particularly pertinent this year, given government’s review of school meals and the publication of the School Food Plan which will result in free school meals for infants from this September. Red Tractor Week also falls in September (14-21) when publicity for the logo will be at an all time high.”

Red Tractor Assurance is committed to reaching even more youngsters throughout the UK. Georgina added: “We have a host of free teaching materials to support schools, including quizzes and colouring sheets to raise awareness of Red Tractor and the standards it represents. The recent research shows that our hard work is paying off; we hope to continue to positively influence children around issues such responsible sourcing, animal welfare and the environment.”

Over 4,300 nursery, primary and secondary schools participated in Healthy Eating Week 2014 educating around 1.7 million school children about healthy eating, cooking, food provenance and the benefits of physical activity.
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