BBQ on-pack promotion

Added 18 Mar 2016
Following last year’s tremendously successful on-pack barbecue promotion, Red Tractor Assurance (RTA) is urging multiple retailers, brand owners and licensees operating in the foodservice sector to get behind this year’s summer promotional campaign which is set to be much bigger and even more impactful.
In a bid to drive further consumer awareness and understanding of Red Tractor standards, as well as demand for Red Tractor products, RTA will be giving away a fantastic Napoleon Grills barbecue worth £500 every single day for an eight week period during the barbecue season (9th May – 3rd July).
Unlike last year’s promotion, which ran predominantly across pre-packed meat ranges in major retailers, this year the impactful on-pack promotional labels will be applied to all categories of Red Tractor packed branded goods, including meat and poultry, dairy, cereals and fresh fruit and vegetables. In addition, the promotion will also be made available to foodservice businesses that are registered to use the Red Tractor logo and they can feature the details on menus or consumer facing Point of Sale materials.
RTA marketing manager, Andy Thompson, said: “Last year’s barbecue promotion was phenomenally successful; our on-pack offer ran on five million packs of pre-packed products across 1,000 lines, generating over 22,000 entries into the competition and driving record levels of traffic to However, our 2015 autumn promotion, which ran across all Red Tractor packed products (on around 10 million packs), smashed all records, resulting in more than 111,000 competition entries and 12.2 million brand impressions via social media.
“By extending our barbecue promotion to cover all Red Tractor products and also making it available to the foodservice sector, we expect to see Red Tractor products flying off the shelves this summer and consumer interest higher than ever. The prize itself is hugely aspirational and with daily opportunities to win, consumers are bound to get excited by it.”
To be in with a chance of winning, consumers simply need to purchase a promotional product then enter their details at
The on-pack promotion will be supported by a high profile consumer PR, online marketing and social media campaign to remind shoppers why they can Trust The Tractor; telling them that the logo confirms the product they are purchasing has been produced to some of the most comprehensive and respected standards of food safety, hygiene and animal welfare in the world. Regular BBQ related e-mails and video content will be pushed out throughout the promotional period and weekly social media competitions will keep the Red Tractor barbecue buzz going.
Andy said: “Brits love a barbecue, particularly around major sporting events, so with UEFA Euro 2016 set to kick off midway through the promotional period (10 June), this promotion has the potential to be the biggest yet. As well as carrying the competition label on pack, retailers, brand owners and foodservice operators can get behind it by featuring the promotion on websites, in-store radio / POS and across other marketing materials. We are encouraging all Red Tractor licensees who haven’t already signed up to contact us now to register their interest in taking part.”

To find out how to get involved in the promotion, contact Red Tractor Assurance on 020 7630 3320 or [email protected] Promotional labels can be downlaoded from and applied to Red Tractor products between 9th May - 3rd July 2016.

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