Red Tractor Staff

The Red Tractor Team of 20 is smaller than most people think, yet our people have a wealth of knowledge and experience covering the entire food chain. The Assurance team, works flexibly across all sectors allowing individual skills to be used where they are needed most. Our managers have been involved in Farm Assurance since its inception in the 1990s. They are supported by 7 team members, all passionate about the industry. Our marketing team bring experience from different organisations and sectors within the food and farming industry, and outside.
David Clarke
CEO
As CEO, David oversees Assured Food Standards, managing the team with a particular interest in regulatory and enforcement body liaison. 
Anita Roberts
Head of Assurance
Anita manages a technical strategy that ensures that Red Tractor standards address the issues that consumers are concerned about and they are rigorously enforced.
Richard Cattell
Head of Marketing
Richard’s ensures that a communcations and consumer marketing strategy is in place to develop awareness and understanding of Red Tractor, and manages the Marketing Team to deliver it. 
Philippa Wiltshire
Industry and Regulatory Affairs Manager
Philippa is responsible for industry, regulatory and stakeholder liaison in relation to technical assurance activities, supporting the Head of Assurance to mange the six sector boards. She also oversees the delivery and implementation of the RTA post-farm assurance schemes. 
Barry Cox
Financial Controller
Barry provides the day to day financial management of the business. 
Charlotte Johnston
Scheme Member Manager
Charlotte ensures effective communication of the benefits of Red Tractor and the work that Red Tractor technical and marketing teams are doing to our scheme members as well as working closely with industry stakeholders.
Catherine Lehane
Technical Manager - Agriculture
Catherine is responsible for the day to day running of the poultry scheme, working alongside the Technical Advisory Committee.
Jonothan Draper
Trade Marketing Manager
Jonothan manages all our commercial and stakeholder relationships within Trade and Foodservice, with specific focus on business development and retention, his role is to drive awareness and understanding of the brand through our trade partner relationships.
Andy Thompson
Marketing Manager
Andy’s role is ensuring the efficient and effective communication of the Red Tractor brand to customers and consumers, with a priority to drive awareness and understanding. 
Jessica Sloss
Technical Manager - Agriculture
Jess is responsible for the day to day running of the dairy, beef and lamb schemes, working alongside the Technical Advisory Committees.
Hazel Cooper
Technical Assistant/ Office Manager
Hazel’s role is to manage the Stoneleigh office, providing support to the technical team, Sector Boards and Technical Advisory Committees, as well as managing queries about Red Tractor from members and the industry on a daily basis. 
Viv Twiselton
Technical Manager - Licensing
Viv manages the licensing of food companies wanting to use the Red Tractor logo. She ensures companies meet the required criteria and supports the ongoing Traceability Challenge that checks compliance. 
Kelly Garrod
Compliance Manager
Kelly works with the Technical Team to ensure we have sufficiently robust and operational procedures to protect the reputation of the Red Tractor brand. She also monitors and measures delivery performance of all technical service providers.
Joanna King
Technical Manager - Agriculture
Joanna is responsible for the day to day running of the pig scheme, working alongside the Technical Advisory Committee.
Poppy Sherborne
Technologist - Fresh Produce and Combinable Crops
Poppy is responsible for the day to day running of the crops and fresh produce schemes, working alongside the Technical Advisory Committees.
Priya York
Accounts Assistant
Priya assists Barry within the Accounts Team, playing a key role in renewing licensees, whilst working towards an AAT Qualification. 
Dorota Czarnecka
Digital Marketing Manger
Dorota’s role is to deliver the consumer digital marketing strategy. She manages the growing social media platforms (Facebook, Twitter, YouTube) and our website. 
Sarah Lock
Technical Executive
Sarah is the first point of call for any data related queries, she runs data reports for internal and external purposes as well as dealing with checker and tracker queries for our website users.
Astrid Velandia
Technical Assistant
Astrid’s role is to provide administrative support at the London office to the CEO, the Technical Team, Sector Boards and Technical Advisory Committees.
Merlin Williams
Group IT/ Office Manager
Merlin manages our London office and the companies IT systems. 
Contact us 0203 617 3670
Beef, Lamb, Dairy, Livestock Transport, Livestock Market & Collection Centres, Meat Processing, Combinable Crops, Fresh Produce, Pigs, Poultry, Safe Haven and Cold Crush