Promoting the Red Tractor logo The latest research into food label recognition has shown that more than two-thirds of shoppers are aware of the Red Tractor logo, with a staggering 55% saying that it infl uences their food purchasing decisions. This cements the logo’s position as one of the most recognised food assurance brands in the UK, and your Red Tractor team has had a busy and successful year spreading the message about quality British food and drink. There has been on-pack promotion in most UK supermarkets for a quarter of 2015 and more than 13million promotional stickers have appeared on everything from assured fresh meat and poultry to vegetables and fruit. And, in excess of 140,000 Red Tractor fans have entered our competitions, encouraging them to fi nd out what the logo stands for. In total, our PR campaign has reached an audience of over 48million through press, TV and radio activity. Ten new videos have also been created to allow the public to meet the farmers who are behind Red Tractor food. Each one features a different sector of production and have been published on the Red Tractor Facebook page, YouTube channel and website. They showcase the great work that farmers do, and explain to consumers why Red Tractor standards are important in the production of food and drink they buy. Go online to see the videos at www.redtractor.org.uk For more information on how we promote our logo, please download our latest marketing newsletter here - Promoting the Red Tractor Logo.