Jim has spent his whole career in the Food & Drink Industry. Starting with FMC Meat Ltd - at the time Europe's largest Meat Group, then joining Ovaltine manufacturer Wander Foods, where he was responsible for the UK launch of the sports drink Isostar.
Recruited by Tulip as the Sales & Marketing Director, Jim spent 12 years with the group before moving to General Mills UK in 1999 as the Managing Director. At General Mills he was responsible for a broad portfolio of high profile brands including Häagen-Dazs, Old El Paso, Green Giant and Nature Valley in the UK, Ireland and the Nordic markets.
After serving as the interim Director General of the Food & Drink Federation, Jim joined Mizkan Euro Ltd in September 2015.
In addition Jim has served as the Chairman of The Provision Trade Federation, the President of the Food & Drink Federation and has been a Board member of FoodDrinkEurope.