Toolkit Launch - NFU Conference Feb 2016

A national campaign to arm farmers with the tools they need to talk to the public about Red Tractor assurance kicked off at NFU Conference in February 2016. The centerpiece of the launch was a branded Massey Ferguson which farmers can book for public events they are
attending or hosting. The free service is designed to provide an eye-catching tool to entice the public to ask what the Red Tractor stands for, and provides a great platform for farmers to engage with shoppers about the importance of looking for the logo.
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Red Tractor Chairman Jim Mosely and Massey Ferguson Marketing Manager Lindsay Haddon Red Tractor Chairman Jim Mosely and Massey Ferguson Marketing Manager Lindsay Haddon
Red Tractor Chairman Jim Mosely and Vice-Chairman Andrew Blenkiron at the launch Red Tractor Chairman Jim Mosely and Vice-Chairman Andrew Blenkiron at the launch
The new Red Tractor branded Massey Ferguson Tractor The new Red Tractor branded Massey Ferguson Tractor
Massey Ferguson - supporting red Tractor farmers Massey Ferguson - supporting red Tractor farmers
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